- for the members to see each other member's business
- see how they do business
- increase trust and camaraderie among members, and
- therefore generate more leads within the club.
Wednesday, June 16, 2010
Upcoming mixer
Although Brisbane Central Leads Club is a business club, designed to grow each member's business, we also like to meet socially once a month. We call this a mixer. The purposes of this are:
Tuesday, June 15, 2010
Top 5 ways of growing a business using a blog
There are five top ways of growing a business by using a blog, according to one of our members. Stephen Page of Harrington Family Lawyers and author of the Australian Divorce Blog and the Australian Gay and Lesbian Law Blog said those ways were:
1. Create a blog that has a name related to your field of expertise.
For example, if you know about widgets, you might call your blog Simply Widgets.
2. Post items on the blog regularly.
There need to be regular blogposts. Don't let the blog go stale- no one will look at it.
3. Show your expertise in your field by the content of your blogs.
Stephen authors two different blogs: one focussed on divorce and family law, and the other on a different market- those of LGBTI people. The contents of one do not necessarily refelct the contents of the other, given their separate market positions. What is written must reflect your expertise and reputation. Write something knowledgable and you will appear knowledgable. Write something trashy, and you will probably attract clients you don't want.
4. Google remembers
Your reputation may be lost very easily from a blogpost. Assume that everything that you write will be viewed forever: all your typos, grammatical mistakes, or worse, any unprofessional content. Google and other search engines will scoop it up and serve it to any prospective customer or employer.
5. Link your blog to your other online presence
A blog is not the be all and end all of an online presence. Work out what works for you. When you do, makes them all work together. Stephen uses Linkedin and Twitter, in combination with the blogs to put out a more powerful message.
1. Create a blog that has a name related to your field of expertise.
For example, if you know about widgets, you might call your blog Simply Widgets.
2. Post items on the blog regularly.
There need to be regular blogposts. Don't let the blog go stale- no one will look at it.
3. Show your expertise in your field by the content of your blogs.
Stephen authors two different blogs: one focussed on divorce and family law, and the other on a different market- those of LGBTI people. The contents of one do not necessarily refelct the contents of the other, given their separate market positions. What is written must reflect your expertise and reputation. Write something knowledgable and you will appear knowledgable. Write something trashy, and you will probably attract clients you don't want.
4. Google remembers
Your reputation may be lost very easily from a blogpost. Assume that everything that you write will be viewed forever: all your typos, grammatical mistakes, or worse, any unprofessional content. Google and other search engines will scoop it up and serve it to any prospective customer or employer.
5. Link your blog to your other online presence
A blog is not the be all and end all of an online presence. Work out what works for you. When you do, makes them all work together. Stephen uses Linkedin and Twitter, in combination with the blogs to put out a more powerful message.
5 ways to build a business
There are 5 ways to build a business, according to one of our members. Rob Caughey of Action Coach business coaching, recently spoke about those five ways, which he emphasised all business owners need to know, and remain focussed on if they are to succeed in business. Rob also mentioned that by focusing on all of the 5 ways and not just one or two, can lead to exponential profit in the business.
1. Leads
Focusing on leads or new business helps grow the business as a whole. Many businesses focus on new business.
2. Conversion Rate
As Rob showed, by increasing the conversion rate of new leads will directly lead to a large increase in profit.
3. Number of transactions
It is one thing to have an increase in the number of customers who have converted form leads, it is another to engage at a greater level with each and every customer. The classic example that Rob talked about came from McDonald's: "would you like fries with that?"; which in enough sales led to an increase in sales (and profits) for McDonald's.
4. Average Sale
By focusing on the average sale will enable the business owner to focus on increasing the amount of that average sale.
5. Margins
Sales revenue is not enough. There also needs to be a focus on the profit margin, including increasing it by reducing costs.
1. Leads
Focusing on leads or new business helps grow the business as a whole. Many businesses focus on new business.
2. Conversion Rate
As Rob showed, by increasing the conversion rate of new leads will directly lead to a large increase in profit.
3. Number of transactions
It is one thing to have an increase in the number of customers who have converted form leads, it is another to engage at a greater level with each and every customer. The classic example that Rob talked about came from McDonald's: "would you like fries with that?"; which in enough sales led to an increase in sales (and profits) for McDonald's.
4. Average Sale
By focusing on the average sale will enable the business owner to focus on increasing the amount of that average sale.
5. Margins
Sales revenue is not enough. There also needs to be a focus on the profit margin, including increasing it by reducing costs.
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