There are five top ways of growing a business by using a blog, according to one of our members. Stephen Page of Harrington Family Lawyers and author of the Australian Divorce Blog and the Australian Gay and Lesbian Law Blog said those ways were:
1. Create a blog that has a name related to your field of expertise.
For example, if you know about widgets, you might call your blog Simply Widgets.
2. Post items on the blog regularly.
There need to be regular blogposts. Don't let the blog go stale- no one will look at it.
3. Show your expertise in your field by the content of your blogs.
Stephen authors two different blogs: one focussed on divorce and family law, and the other on a different market- those of LGBTI people. The contents of one do not necessarily refelct the contents of the other, given their separate market positions. What is written must reflect your expertise and reputation. Write something knowledgable and you will appear knowledgable. Write something trashy, and you will probably attract clients you don't want.
4. Google remembers
Your reputation may be lost very easily from a blogpost. Assume that everything that you write will be viewed forever: all your typos, grammatical mistakes, or worse, any unprofessional content. Google and other search engines will scoop it up and serve it to any prospective customer or employer.
5. Link your blog to your other online presence
A blog is not the be all and end all of an online presence. Work out what works for you. When you do, makes them all work together. Stephen uses Linkedin and Twitter, in combination with the blogs to put out a more powerful message.
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